AI Can Try, But Call Center Agents Arent Going Anywhere Yet

It refines sales automation and has a tight integration with the HubSpot Service Hub, supporting smooth transitions from prospect to customer. In addition, its AI-powered insights give personalized recommendations ai call center companies to sales reps, predicting deal closures and suggesting optimal outreach times, too. With this AI-driven approach, your sales teams can work smarter and prioritize leads more efficiently.

RingCX takes the number one spot in our list because it offers a comprehensive and user-friendly platform for businesses of all sizes. Plus, AI tools that can generate predictive insights from data can help businesses optimize scheduling and staffing strategies, ensuring they’re making the most of their human resources. This means human employees have more time to focus on complex, value-driven interactions. The challenge for many companies is figuring out how to balance cutting-edge technology, with the importance of human interactions. On a broad scale, innovations in AI and automation not only help companies reduce operational costs, but ensure they can adhere to evolving customer requirements.

Hyper-Personalized Customer Engagement

The platform’s key features include Ai Recap for summarizing calls and meetings and Ai Playbooks for real-time and context-sensitive suggestions to agents. Dialpad also has robust transcription and sentiment analysis tools, giving instant insights from conversations and letting agents adjust as customer sentiments shift. Using generative AI (GenAI) in contact centers transforms the way organizations manage customer service processes by automating routine inquiries and providing real-time resolutions. This reduces waiting times and allows agents to build more meaningful interactions, significantly increasing customer satisfaction. Talkdesk has a suite of built-in features that make it optimal for customer service automation.

• The generative AI features of the platform can assist agents with real-time suggestions and automate repetitive tasks.
• To address these challenges, many retailers are turning to conversational AI and AI-based call routing.
• Agent Assist is just one of a series of AI initiatives being developed within our business,  which will benefit our customers, employees, and shareholders.
• In a typical contact center, managers can only review around one to five percent of calls.
• The company has about 50 clients, including Sri Mandir, a devotional app that has more than 10 million downloads on the Android Play Store.

This comprehensive guide examines the transformation and inner workings of the modern contact center, including its benefits, challenges, technologies and trends. Readers will also get a big-picture analysis of what businesses must do to personalize customer interactions and maximize ROI. To address these challenges, businesses are deploying AI-powered customer service software to boost agent productivity, automate customer interactions and harvest ChatGPT insights to optimize operations. Artificial intelligence has become one of the most valuable tools for today’s business leaders. With advanced algorithms and systems, companies can enhance productivity and efficiency, reduce operational costs, and even improve customer satisfaction. LLMs employ natural language processing capabilities that let the contact center software understand the various nuances of written and verbal communication.

‘A pivotal moment for telcos’ as AI and network infrastructure converge

These features help supervisors develop agent skills, minimize errors, and shorten wait times, making CloudTalk’s AI call center software a fitting choice for businesses seeking to have better customer interactions. Advancements in NLP algorithms, drawing on deep learning capabilities, and pre-trained language models, will make NLP systems even more effective at understanding nuances in customer voice and language. These solutions will pave the way for more advanced speech analytics processes, allowing companies to access insights into customer sentiment and emotion throughout the customer journey. Instead of viewing AI as a replacement for human workers, we should be thinking about how AI can augment their capabilities.

• 8×8 isn’t the only industry leader highlighting the increasing potential for AI in contact center settings.
• They’re dealing with customers searching for empathy, creativity, and expertise, after they’ve already interacted with automated tools and AI bots.
• After all, call centers are fundamentally a commodity industry that sells answers, and business is better when you have more right answers.

Now that customers have access to more self-service solutions than ever before, by the time they reach an agent, they expect fast, insightful, and convenient support. This ensures companies can keep their customers engaged and informed automatically, without compromising on a highly relevant ChatGPT App and personalized experience. Investing in proactive support doesn’t just boost customer satisfaction, it has the potential to increase sales. The future of the call center will focus more on sales and revenue generation rather than its historic role of providing customer service.

Can generative AI enable contact centers to deliver on their promise?

The startup also works with one of India’s largest carmakers, Tata Motors Ltd., to get feedback for the latest car models and sell extended warranties and accessories. “The first includes legacy players who have developed a unidirectional engagement strategy that mostly sends notifications or relies on old rules-based ‘AI’ — the ones where you have to scream your name into the phone four times. They are certainly improving their technology, but it is not easy to transform your business infrastructure to do so,” Park declared.

A recent Financial Times article reported on the likelihood that AI will soon take over much of the work of human contact center agents, as forecasted by execs at competing Indian IT groups. Ideally, technology will be able to predict an incoming call and then proactively address the customer’s point. Then a chatbot can analyze a customer’s transaction history and do much of the work currently done by call center agents. “An increasing number of companies are not implementing AI for AI’s sake,” Lazar reported. Last year, telecoms giant BT announced 55,000 positions were to be axed by 2030, with thousands likely to come from customer services due to “digitization and automation of processes.”

The ultimate guide to contact center modernization

For example, by redirecting 20% of call center traffic to AI solutions for one or two quarters and closely monitoring the outcomes, businesses can obtain concrete data on performance improvements and cost savings. An intuitive MSFT Teams contact center offers companies a range of ways to improve the efficiency and productivity of their agents. With the right tools, companies can leverage automation solutions like Microsoft Power Automate, to streamline workflows. You can take advantage of Microsoft Teams Auto Attendants, for one-click call handling and transfer options.

Yip also highlighted that Singtel is currently using AI to support marketing communications to develop new campaigns and carry out faster testing. “The idea is not about replacing jobs, it’s about augmenting efficiency and effectiveness,” Yip said. The startup charges fees based on a successful call — examples of which include a call in which an appointment was scheduled, question was answered, or requested information was collected. He thinks Parakeet stands out from both classes of competitors because the startup has experience in both AI and clinical operations. Additionally, the startup is aiming to reduce revenue leakage by making calls to backfill cancellations and convert referrals —  and even improve seniors’ health by calling to check in on their status, Park added. Health systems have spent billions on portals while investments in modernizing the voice channel — the dominant preference of healthcare consumers — have taken a backseat.

When used to enhance, rather than replace agents, AI solutions act as copilots that boost the efficiency, productivity, and performance of teams. With the right blend of human expertise and AI technology, businesses of all sizes will be able to boost their performance, enhance customer experiences, and reduce long-term costs. Adopting AI is not about outpacing the competition, it’s about meeting the growing expectations of the customers of today and tomorrow. Preliminary research suggests it can improve customer experience and raise the rankings of knowledgeable call center agents by making conversations more intelligible.

Human agents, with their real-world experience, are far better equipped to handle culturally sensitive interactions. This is particularly important for global customer support, where understanding local customs and context is key to effective communication. People need to feel heard, understood, and supported—especially when dealing with frustrating or sensitive issues. AI may be able to process large amounts of data, but it lacks the empathy and emotional intelligence that humans bring to customer service. For many customers, the ability to communicate with a real person who understands their situation is non-negotiable.

Contact center agents, whether human or virtual, are the frontline representatives of the business and thus shape a customer’s first, and perhaps last, impression of the company. Human agents handle incoming and outgoing customer communications for the organization, including account inquiries, customer complaints and support issues. The rapid transformation of one-dimensional, phone-based call centers into multifunctional contact centers was propelled by advanced technologies. AI, machine learning, the cloud and CRM ushered in new approaches to engaging customers over multiple channels of communication, including the phone, text messaging, email, web chats, social media and video. Perhaps the most obvious way to use AI in a Microsoft Teams contact center, is to provide users with self-service options. While AI agents and chatbots can’t replace human agents for every customer interaction, they’re excellent for handling routine queries quickly.

Many contact centers operate with one full-time channel and not with multiple channels, according to Brad Cleveland, senior advisor and co-founder of contact center management consultancy ICMI. With its abilities to analyze vast amounts of data, troubleshoot network problems autonomously and execute numerous tasks simultaneously, generative AI is ideal for network operations centers. Modern shoppers expect smooth, personalized and efficient shopping experiences, whether in store or on an e-commerce site. Customers of all generations continue prioritizing live human support, while also desiring the option to use different channels. But complex customer issues coming from a diverse customer base can make it difficult for support agents to quickly comprehend and resolve incoming requests. When an AI is unable to adequately resolve a customer question, the program must be able to route the call to customer support teams.

While automation can and should be optimized any and everywhere it can, AI is just not there yet for more complicated tasks. The generative AI features of the platform can assist agents with real-time suggestions and automate repetitive tasks. Notable abilities include generating responses to customer inquiries and providing coaching plans based on performance data. However, once a contact center adds the right automation tools, the benefits become clear. AI-powered automation tools can manage repetitive manual tasks, such as manually reviewing calls, thus freeing up agents and managers to tend to more pressing or complicated matters.

Before the internet, making travel arrangements, for example, typically involved calling a travel agent. That agent had all the information on airlines and hotels and knew how to obtain a good deal for the customer. Over half of all contact centers leaders have already said they’re investing in the development of a specialized AI strategy.

AI can reduce the need to hire additional language support, with real-time translation options. With solutions like Engage by Local Measure for instance, companies can take advantage of skills based call routing solutions that assign customers to agents based on their abilities and previous interactions. With the ability to automate common workflows, agents can focus more of their time and effort on value-added conversations, and move through calls faster, reducing the time customers spend waiting in queues. AI-powered tools can also significantly reduce the risk of errors in data entry, ensuring every interaction is handled with accuracy and precision. Most contact center leaders are already familiar with one of the key ways AI and automation can scale customer support opportunities. Intelligent chatbots and virtual assistants offer an opportunity to deliver 24/7 service to customers, without the need for additional staff.

It offers a unified interface for customer service management, featuring AI chatbots, multi-channel support, advanced IVR, and predictive analytics. This highly-scalable platform can manage high volumes of customer interactions on multiple channels, presenting valuable insights through AI-driven analytics. By automating routine tasks, Nextiva’s AI capabilities allow human agents to concentrate on more complicated queries, which is necessary for businesses with vast customer bases. In the future, AI will continue to augment customer interactions in the call center industry through predictive analytics and hyper-personalization.

To develop and deploy effective customer service AI, businesses can fine-tune AI models and deploy RAG solutions to meet diverse and specific needs. You can foun additiona information about ai customer service and artificial intelligence and NLP. While customers expect anytime, anywhere banking and support, financial services require a heightened level of data sensitivity. And unlike other industries that may include one-off purchases, banking is typically based on ongoing transactions and long-term customer relationships. CP All, Thailand’s sole licensed operator for 7-Eleven convenience stores, has implemented conversational AI chatbots in its call centers, which rack up more than 250,000 calls per day.

This can open up hiring opportunities in Tier 2 cities in countries like India and the Philippines. Contact centers have had distributed agents for some time, but most recently organizations are placing more strategic importance on them as communication technologies improve. Remote agents located geographically closer to customers can make face-to-face meetings more productive, especially in solving technology problems. These agents also are increasingly serving as extensions of a company’s salesforce, which is seen as another way to help contact centers become profit centers. Many organizations now use virtual agents to answer routine customer queries, fulfill standard requests and handle simple problems over the phone or at company websites. More complex or unresolvable issues are usually handed off or escalated to a human agent to avoid a bad customer experience.

Types of contact centers and their channels

Here are the biggest challenges businesses face when implementing Voice AI initiatives, and how you can sidestep them with your initiative. Today, we’re sharing five amazing case studies from real businesses that have implemented cutting-edge AI tools to transform their CX efforts. So, while he acknowledges that AI has the potential to deliver some powerful outcomes, users have the option to engage with a UC platform that facilitates those benefits without the risks and concerns of AI. Through his company ULAP Networks, McDonald is spearheading a movement of AI-free, secure alternatives for UC. He contrasts this with vendors who are “forced” to talk about AI, even if – he purports – it’s just automation being marketed as AI. Assume all the players in this huge three-quarter-trillion-dollar industry are achieving their highest margins of 15%.

With that said, Nextiva’s security features are not as robust as those of its competitors. For a more secure solution, RingCX is a viable alternative, offering data encryption, secure voice technology, and advanced user authentication mechanisms to ensure the integrity of your customer interactions. We recommend HubSpot Sales Hub due to its sophisticated set of features that rely on AI to support sales performance.

You can also unlock a range of benefits by creating your own virtual agents, which offload simple and repetitive tasks from your human agents, and deliver them to bots instead. The platform leverages AI to solve the most common pain points in the business license application journey, enhancing the interactions between customers and DET advisors across multiple channels. It features an intelligent chatbot, enhanced by a knowledge management system, to give users self-service tools to automate common service requests. The company started when company president Anand Chandrasekaran saw an opportunity to create a new category in what we all think of as call centers. According to Michelle Schroeder, SVP of marketing at intelligent virtual assistant (IVA) software firm PolyAI, brands must take a more operational role within their contact centers to better establish direct brand impressions. By having a direct brand presence and employing cutting-edge technologies like AI, companies can deliver more personalized and cohesive customer experiences.

Ethical considerations regarding bias and fairness are another important challenge to deal with in deploying GenAI in contact centers. AI systems can generate biased outputs if biases are present in their training data, which may result in unfair treatment of certain customer demographics. Prioritize the ethical design of AI models during AI training and administer bias detection and mitigation strategies. Integrating GenAI into existing contact center systems can be complex and resource intensive. Organizations often use legacy systems and modern software together, which may not be compatible with new AI technologies. Successful integration requires an in-depth assessment of the current infrastructure and strategic planning.

11 Top ITSM Tools In 2020: Gartners Magic Quadrant

Other companies who captured approximately 1 percent share of the cloud market include Baidu, China Telecom, China Unicom, Fujitsu, NTT, Snowflake, SAP, Rackspace and VMware. Microsoft Azure revenue is included in the company’s Intelligent Cloud group, which generated a total of $28.5 billion in revenue during Q2 2024, up 19 percent year over year. Microsoft’s cloud market share saw a two-point share drop during the second quarter of 2024 compared to just one quarter ago.

BMC recently released an automation dashboard, introduced ChatOps integrations into third-party collaboration tools, and updated both discovery and AITSM functionality. ServiceNow won the gold medal for both execution and vision on Gartner’s 2020 Magic Quadrant for IT Service Management Tools. The Santa Clara, Calif.-based company’s service management product focuses on providing a single platform connecting ITSM and non-IT workflows, boosted by a set of native AIOps and ITOM extensions. Recently, ServiceNow made platform-level acquisitions to add native artificial intelligence (AI), machine learning (ML) and natural language processing functionality. Here’s the exact global cloud market share figures for AWS, Alibaba, Google Cloud, Microsoft and Salesforce for first quarter 2024 as the market increased to $76 billion. Here’s the global cloud market share results and six world leaders for Q2 2024, which include AWS, Alibaba, Google Cloud, Oracle, Microsoft and Salesforce, according to new market data.

No. 4: Alibaba

The San Francisco-based cloud and CRM specialist has consistently captured around 3 percent share of the global cloud market for the past several years. Axios Systems ranks among the middle of the pack for both execution and vision on Gartner’s Magic Quadrant. The U.K.-based company’s Assyst product focuses on extending ITSM across multiple channels, augmented by a broader set of operations management and IT business management extensions. Recently, the company introduced new product bundling for its self-service offerings, updated mobile support features and added integrations into Azure Cognitive Services. The Salt Lake City-based company’s Service Manager product is focused on driving more support automation for edge devices through a combination of automation and self-service capabilities. Last month, Ivanti announced its intentions to acquire MobileIron and Pulse Secure in deals to boost its endpoint device automation and security technology.

Cloud and CRM superstar Salesforce ranked No. 5 in the global cloud market in the fourth quarter by winning 3 percent share. Alibaba continues to capture about 4 percent share of the global cloud services market as of first quarter 2024. AWS, Google Cloud and Microsoft Azure—combined—accounted ChatGPT for a whopping 67 percent share of the $76 billion global cloud services market in Q1 2024, according to new data from IT market research firm Synergy. Freshworks ranks No. 5 for execution and among the middle of the pack for vision on Gartner’s Magic Quadrant.

Challenger: Cherwell Software

Google Cloud generated a total of $10.3 billion in sales during Q2 2024, representing a 29 percent year over year growth rate. To be included in Gartner’s 2020 Magic Quadrant for IT Service Management Tools, vendors needed at least $40 million in annual revenue derived from ITSM products with at least 20 percent year over year growth. Mountain View, Calif.-based Google Cloud entered the cloud computing market less than a decade ago. Following the hiring of Google Cloud CEO Thomas Kurian in 2018, the company has exploded over the past six years and cemented itself as the world’s third-largest cloud player. “The last quarter of the year usually benefits from a seasonal bounce with quarterly spending increasing much more than in the first three quarters, but this quarter set a record.

All three of these software and tech giants won around 2 percent share of the global cloud services market during fourth-quarter 2023. Google’s cloud business, Google Cloud, won 11 percent share of the global cloud services market in the fourth quarter. Google’s cloud business won a record 12 percent share of the global cloud services market during the second quarter.

Leader: Ivanti

ManageEngine, the IT management division of Zoho Corp., offers ServiceDesk Plus which provides a low-overhead ITSM tool with integration to its broader suite of products. Ove the past 12 months, ManageEngine released several updates to the core product such as introducing a release management module and expanded its graphical workflow support. ITSM tools help organizations manage the consumption of IT services, the infrastructure that supports the services and the businesses responsibility in delivering value with the services. AWS generated $24.2 billion in sales during fourth-quarter 2023 with the cloud giant now on a $97 billion annual run rate. Synergy’s Dinsdale said that although Google Cloud didn’t gain a full 1 point market share year over year in fourth-quarter 2023, the company’s “share moved higher,” likely close to hitting 12 percent market share. Microsoft’s Intelligent Cloud business generated $26.7 billion in revenue during the first quarter, which means Microsoft’s cloud group has an annual rate of $107 billion.

Q4 spending jumped by $5.6 billion from the previous quarter, representing by far the biggest sequential increase the cloud market has ever achieved,” said Dinsdale. CRN takes a look at the top five cloud market-share leaders of fourth-quarter 2023, which included Alibaba, AWS, Google Cloud, Microsoft Azure and Salesforce. Here are the cloud market-share results for fourth-quarter 2023 for the top five leaders—AWS, Alibaba, Google Cloud, Microsoft and Salesforce—as spending ballooned to $74 billion. Other companies that have a market share of 1 percent (to the nearest percentage point) include Baidu, China Telecom, China Unicom, Huawei, Fujitsu, NTT, Snowflake, SAP, Rackspace and VMware. Other companies that won market share of approximately 1 percent during Q include Baidu, China Telecom, China Unicom, Fujitsu, NTT, Snowflake, SAP, Rackspace and VMware. Alibaba’s Cloud Intelligence Group generated nearly $4 billion in sales during fourth quarter 2023, up 3 percent year over year.

Microsoft is continuing to narrow the gap between itself and AWS as the king of cloud computing. The San Francisco-based company doubled down on new cloud offerings as well as partnerships with the big three—Google Cloud, Microsoft Azure and AWS—in 2023.

AWS, Google, Microsoft Battle Over $76B Q1 Cloud Market Share

Cracking into the top six cloud market leadership list during Q was Oracle, who tied for fifth place in the cloud service market rankings. Here are the 11 market leading companies that made Gartner‘s Magic Quadrant For IT Service Management Tools, along with assessments of each company’s strengths and weaknesses in the space. “Microsoft had reason to be very satisfied, as its market share aws chatops increased by almost 2 full percentage points to reach a new high,” said Dinsdale. The San Francisco-based company generated nearly $35 billion in total sales in 2023, up 11 percent year over year. However, the underlying strength of the market is more than compensating for those constraints, aided in no small part by the impact of generative AI technology and services,” he said.

• Here are the current enterprise cloud services market share figures for AWS, Alibaba, Google, Microsoft and Salesforce that every partner, investor and customer should know in 2024.
• ManageEngine, the IT management division of Zoho Corp., offers ServiceDesk Plus which provides a low-overhead ITSM tool with integration to its broader suite of products.
• The cloud company has won between 4 percent to 6 percent global market share over the past several years.
• The Redmond, Wash.-based company has grown its global cloud market share by nearly 3 points over just the past two years, with Microsoft owning just 21 percent share in fourth-quarter 2021.
• “The last quarter of the year usually benefits from a seasonal bounce with quarterly spending increasing much more than in the first three quarters, but this quarter set a record.

Enterprise spending on cloud infrastructure services during the second quarter of 2024 reached $79 billion. This represents a $14.1 billion, or 22 percent, increase year over year compared to Q2 2023. The Colorado Springs-based company’s Cherwell Service Management product provides ITSM capabilities built on a low-code platform and extension into other business workflows. Recent launches from Cherwell include a new UI, Slack Integration, sentiment analysis and virtual agent updates. The Mountain View, Calif.-based company’s cloud business, Google Cloud, generated $9.6 billion in revenue during Q1 2024, up a whopping 28 percent year over year. CRM and cloud giant Salesforce captured 3 percent of the global cloud services market to rank at No. 5 in the first quarter of 2024.

Although a global IT titan in several markets, IBM ranks in last place for both execution and vision on Gartner’s Magic Quadrant. The Armonk, N.Y.-based company’s Control Desk product extends IBM’s ITSM capabilities to IBM Global Technology Services customers, along with those looking for deeper enterprise asset management integration. IBM has recently enabled container-based deployment and out-of-the-box integration into Watson Assistant. IBM this month unveiled plans to split into two by creating a publicly held spin-off of its behemoth Global Technology Services’ managed infrastructure services unit. Since 2019, Google has been the perennial third place winner in terms of global cloud market share. IBM, Oracle and China-based Tencent consistently battle to crack into the top five cloud market rankings.

Google Cloud increased its global market share by one point in Q both on a year over year and quarter over quarter basis. Alibaba has constantly been ranked No. 4 in the rankings for the past several quarters, typically owning between 4 percent to 6 percent of the global market share. The Austin, Texas-based software and cloud specialist won 3 percent global share of the cloud market during the second quarter of 2024. EasyVita ranks No. 5 for vision and among the middle of the pack for execution on Gartner’s Magic Quadrant. With headquarters in New York City and France, the company’s EV Service Manager product is focused on providing a low-overhead ITSM tool with guided knowledge management to support both business and IT consumers.

Micro Focus ranks among the middle of the pack for both execution and vision on Gartner’s Magic Quadrant. The U.K.-based company’s Service Management Automation X (SMAX) provides core ITSM capabilities on a no-code platform integrated into Micro Focus’ broader suite of enterprise software products. Micro Focus has recently added a SaaS offering and the ability to ChatGPT App extend SMAX with custom apps. Last year, Micro Focus brought its own and HPE’s software channels together to create a single partner program. Oracle along with Chinese IT giants Huawei and Tencent are also trying to rise about the heated cloud competition. All three companies won around 2 percent share of the global cloud services market in first quarter 2024.

You can foun additiona information about ai customer service and artificial intelligence and NLP. Enterprise spending on cloud companies’ infrastructure services was well over $76 billion during the first quarter of 2024. This represents an increase of $13.5 billion or 21 percent year over year compared to Q1 2023. AWS remains the dominant worldwide cloud services market leader as of Q by winning 32 percent share. Salesforce tied for fifth place in the worldwide cloud market during the second quarter by winning 3 percent share. It is key to note that in fourth-quarter 2023, Salesforce overtook IBM as the world’s No. 5 market-share player.

Among the tier-two cloud providers, those with the highest year over year growth rates were Oracle, Huawei, Snowflake and MongoDB. In May 2023, Alibaba Group said it was going to spin off Alibaba Cloud, but it never happened. Six months later, Alibaba Group scraped the plan and said it would no longer spin off its cloud business due to uncertainties created by geopolitical issues, such as U.S. export curbs on AI chips. Overall, Synergy Research Group is forecasting that the cloud market will continue to expand substantially over the next few years.

• AWS generated $26.3 billion in total revenue during second quarter 2024, representing an increase of 19 percent year over year.
• This represents a $14.1 billion, or 22 percent, increase year over year compared to Q2 2023.
• China’s largest and most dominant cloud company, Alibaba, won 4 percent share of the global cloud services market during fourth-quarter 2023.
• Synergy’s Dinsdale said that although Google Cloud didn’t gain a full 1 point market share year over year in fourth-quarter 2023, the company’s “share moved higher,” likely close to hitting 12 percent market share.
• Enterprise spending on cloud infrastructure services during the second quarter of 2024 reached $79 billion.
• Here are the 11 market leading companies that made Gartner‘s Magic Quadrant For IT Service Management Tools, along with assessments of each company’s strengths and weaknesses in the space.

The Redmond, Wash.-based company has grown its global cloud market share by nearly 3 points over just the past two years, with Microsoft owning just 21 percent share in fourth-quarter 2021. The world’s largest software company won 24 percent share of the global cloud services market during fourth-quarter 2023. Although Alibaba ranks No. 4 in the worldwide cloud market, its share has been falling year after year. In fourth-quarter 2021, the company won 6 percent share of the global cloud market, then only 5 percent share one year later in fourth-quarter 2022. However, IBM’s share has lowered consistently over the past several years with the company winning 2 percent share in Q1 2024. Alibaba subsidiary, Alibaba Cloud, is the Chinese-based company’s cloud computing business.